Resonance Capital/Moorfield Group

Moorfield, a UK private property development company, along with real estate investment managers Resonance Capital, recently acquired the long leasehold interest in Skypark – Scotland’s first ‘business hotel’.

Keen to promote the Glasgwegian facility, they approached us to work with them on a series of marketing materials.

Working closely with both companies, we focused on brand consistency, aiming to deliver a clear message.  We generated online information, and developed imaginative approaches like a recipe book and retail brochure to create interest in the location.

Moorfield Director Angela Higgins said:  “We have found Pocapoc to be responsive and full of good ideas, and able to convert those into practical outcomes. The net result for us has been a marketing tool which delivers a clear branding message and which has produced renewed interest in our location. We have since asked them to produce a range of other marketing materials which echo but don’t mirror the original, and we continue to enjoy working with them across the board. They are enthusiastic as a team and a pleasure to work with!”

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