Resonance Capital/Moorfield Group
Moorfield, a UK private property development company, along with real estate investment managers Resonance Capital, recently acquired the long leasehold interest in Skypark – Scotland’s first ‘business hotel’.
Keen to promote the Glasgwegian facility, they approached us to work with them on a series of marketing materials.
Working closely with both companies, we focused on brand consistency, aiming to deliver a clear message. We generated online information, and developed imaginative approaches like a recipe book and retail brochure to create interest in the location.
Moorfield Director Angela Higgins said: “We have found Pocapoc to be responsive and full of good ideas, and able to convert those into practical outcomes. The net result for us has been a marketing tool which delivers a clear branding message and which has produced renewed interest in our location. We have since asked them to produce a range of other marketing materials which echo but don’t mirror the original, and we continue to enjoy working with them across the board. They are enthusiastic as a team and a pleasure to work with!”